Influencer Brief


Fitmeals Australia


About the campaign

The Fitmeals Australia focus is around freshness, convenience and variety.  We want everyone to know about how our meals are able to:

  • Make meal prepping easy
  • Assist with weight loss goals
  • Provide quick convenient and delicious meals

Fitmeals Australia isn't a diet – it's a lifestyle. Think about how receiving fresh, healthy, delicious Fitmeals Australia meals to your door will take the stress and effort out of meal preparation and allow you to focus on what is important in your life.

What you need to know:


  • We update the menu regularly
  • Meals are prepared and delivered on the same day
  • We don't use any gas or chemical preservatives
  • We cater to most of the Brisbane region with expansions to the Gold Coast coming soon

Truly fresh and healthy - Fitmeals Australia! 



2 x Instagram post 

3 x Instagram Stories 


Campaign deadlines



3 Months from accepting T&C

Instagram posts are live

3 Months from accepting T&C

Instagram Stories are live


Mandatory requirements

  • Allow Fitmeals Australia to regram, repost and share your content on their own social media channels, always with credit to you. 
  • Provide us with a screen shot of any/all Instagram stories posted about the brand and campaign (via email)
  • Provide us with any post campaign reporting metrics such as reach, impressions and page views upon request  (via email)
  • Allow us to regram, repost, use, share and publish any content you create as part of this campaign on our own social media channels, platforms, case studies and in marketing collateral, always with credit to you


Disclosure Guidelines

Please add #FitmealsAustraliaPartner to your posts to disclose that you have been engaged by the brand in some capacity. 


Content themes

Content to create:

  • Flat-lays or spreads
  • Front-on product shots
  • People eating our meals
  • Featuring the Fitmeals Australia Website
  • Lifestyle - Anything that shows the product used to enhance your lifestyle


Example Images

For guidance on the themes we use at Fitmeals Australia, please visit our website and our Instagram



The following guidelines must be followed in all content around this campaign:

  • Use the following tags @Fitmeals_Australia #fitmeals #fitmealsaustralia #FitmealsAustraliaPartner in ALL Instagram posts and stories. Other tags are encouraged.
  • Ensure all content, tags and descriptions do not mention or feature any competitors or their products.
  • Ensure all content is not offensive to general public decency or defamatory
  • You will be given a unique discount code to offer your followers (this will be sent via email). Please use this code in all your content.
  • All posts must stay live (you must not hide or delete posts) for at least 90 days from initial posting. Live stories must remain for 24 hours, until they expire.
  • Please post your content during peak engagement periods with your audience.
  • Please do not show any other brands (i.e. drinks, etc) in the posts relating to Fitmeals Australia
  • Email your screenshots to
  • Ensure you post within the time frame stated above
  • Please post content that reflects the Fitmeals Australia brand positively and that showcase your lifestyle.


Payment will be made once all content is published and all tasks are complete. To receive payment, please send an email to with all links to live content and a screenshot of all Instagram Stories shared during the campaign (if applicable). Invoices can only be processed once links and screenshots have been sent through. Our payment terms are 14 days.

Breach of guidelines:

If any part of the brief is breached, a breach notice will be sent to you via email. and the next steps towards compensation will be discussed.


Please ensure you have viewed our Terms & Conditions regarding all Influencer  campaigns.